Search Engine Optimization (well known as SEO) is important for all websites and your marketing efforts. You need to know what keywords to include in your content and how to measure if your efforts are working.
Proper search engine optimization requires a full time effort as Google’s algorithm and user’s keyword searches are constantly changing. What was effective for you last month, may no longer be working for you this month. Simply having your web developer include metadata on your site will no longer do the trick. Here is what’s needed for proper search engine optimization: