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SEO (Search Engine Optimization)

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seo, search engine optimization

Search Engine Optimization

Search Engine Optimization (well known as SEO) is important for all websites and your marketing efforts. You need to know what keywords to include in your content and how to measure if your efforts are working.

Proper search engine optimization requires a full time effort as Google’s algorithm and user’s keyword searches are constantly changing. What was effective for you last month, may no longer be working for you this month. Simply having your web developer include metadata on your site will no longer do the trick. Here is what’s needed for proper search engine optimization:

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Keyword Research

Keyword research serves as the blueprint for a successful SEO strategy. To determine the value of a keyword, we gather data points that outline the competitive nature of the search term. These include search volume, our own proprietary competition formula, and a number of other quantitative and qualitative variables.

On-Site Optimization

Effective SEO requires ongoing maintenance to continuously improve the health of your site. We accomplish this by auditing your website’s functionality, on-page content, URL structure, and other tactics that can strengthen your ability to rank.

Custom Reporting

A common pain point in our industry is a lack of understanding of what an agency is doing to improve your SEO. Your data should tell a story about your business. That’s why we neatly package your data into our custom reports, and each month we sit down with you to peel back the layers and uncover keen insights to benefit your SEO campaign.

WE HOPE TO HEAR FROM YOU SOON

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