How Digital Marketing Is Better Than Print Marketing?
Don’t get me wrong. I appreciate that print media has its position. Whether it’s a coupon, or a newspaper ad, there are some cases where print is effective. But here, I’ll discuss about how digital marketing is better than print marketing.
REASON #1: THE DIGITAL MARKETING WORLD IS INFINITE
The print companies might think that this isn’t a decent thing, but we think it is. The digital world delivers businesses and clients with a comfortable platform. Digital advertising gives the small business an opportunity to play with big brands.
Let’s take a XYZ restaurant that specializes in some of the best fast food in town. Places like Dominos, MC Donald, and others big-box restaurants would dominate any print marketing available to them. If digital marketing is not available, then this XYZ restaurant would trust only on word of mouth and a print piece that a potential customer might not even see. With digital marketing, this XYZ restaurant can pay anywhere from 2000 – 3000 per month on Google AdWords, Facebook, etc.
REASON #2: DIGITAL MARKETING TRUSTS ON TARGETING NICHES
You’re a business owner. Which would you rather do:
- Spend 10,000 on a newspaper ad that is supplied to C-level execs (no guarantee they will read it)
- Spend 2000 per month on AdWords & social media, which only charges you after someone clicks to your website (you don’t pay for AdWords until somebody clicks)
Targeting niches is 100% totally a good thing for businesses. I can’t fathom why I, as a business owner, would want to invest money on an ad that usually gets distributed to my target people that they might see.
REASON #3: DIGITAL MARKETING TRAVELS WITH THE CUSTOMER
The print corporation shouts that “print has staying power.” Did you know that the normal human attention span is Eight seconds? This fact has been debated, but I can’t argue with the point that I continuously unlock my phone to check the time, only to have checked Facebook, Twitter, Pinterest, Instagram, etc. and close my phone 60 seconds later .
My opinion here is that print media might have staying power because it is static. It will sit on a table. It could get read again or just tossed once it’s too old to be a table accessory. Digital marketing unlocks an entire creepy targeted world of advertising that plays into our short attention spans.
Tools like remarketing allow companies to target people that visit the site and leave without converting or purchasing. By playing into users’ lack of attention spans, we’re able to target them wherever they jump to next: Facebook, Instagram, Twitter, etc.
REASON #4: DIGITAL MARKETING GIVES BUSINESSES MANY OPTIONS
There are a lot of print companies out there. But there are extremely more digital options.
Digital marketing allows you to simply target people on Google and other websites they frequent, Facebook, Instagram and pretty much anywhere else a customer might hang out online.
Moreover, once a print template is designed, that’s all you’ve got to work with for that a day/month/quarter/year. Digital media allows you to continuously assess, rework, and develop to get more business leads.
REASON #5: DIGITAL MARKETING OFFERS INSTANT CREDIBILITY
The print company in question notes that print delivers instant credibility because it shows you have the enough money to play in print. Which basically lets us know that:
Print. Is. Costly.
We’ve revamped our own marketing in the last year and we’re not different to trying a method that will help us grow. We tried print and it just wasn’t as effective as digital marketing.
Depending on the print company, a section of a page in a magazine can cost upwards of 1,000 – 2,000 per print. This rejects any business that doesn’t have a huge marketing budget which to me, does not equate to credibility.
Did you know there are almost 3.5 billion searches on Google per day around the worldwide? People always turn to search engines to look for everything: shopping, food, entertainment, etc. And with a heavy online presence, businesses are counted as reliable when they have real reviews from real customers, real testimonials listed on websites, etc.
PLAN YOUR OWN MARKETING STRATEGY
To conclude, print does have its place. However, it certainly does not and will never take the place of digital marketing. Digital marketing unlocks plenty of new options to customers and businesses, which levels the playing field. As a business owner, it’s up to you to plan with your marketing team figuring out who is your target people and where they hang out (online and offline). Probabilities are that you’ll find digital offers larger ROI compared to print.