Professional Web Design Tips to Integrate Your Online and Offline Strategies
Expanding a business whether it is big or small needs one to identify the marketing strategy needed to take advantage of the behaviors of their target audience. It is obvious that every target audience is different due to variation in taste and culture. That makes it necessary to find an effective marketing strategy for the universal consumer. The strategy will vary from business to business as well as person to person. The audience of a new generation has one thing in common that they use an online platform to share their offline experiences. So if you integrate your online and offline strategies effectively to market your business you will be successful. Here are some vital tips.
Bring Offline Opportunities Online
Online marketing strategy livens with offline events such as workshops, fundraisers, open houses, parties, and many more. These events are announced online. They revolve around launching of a new product or service and then. Celebrating an occasion on a big platform or helping the community with some social cause also help in growing the network many times. This way the marketing strategy gets a required boost by hosting some offline events. Posting it on your website or sending email invitations creates a lot of buzzes online. This will definitely benefit you as people make plans on attending the event and also let everyone know about it by sharing this information on Facebook and other social media platforms.
This way your event will get popular among the online audience. In connection to your event, you may post pictures, videos and add updates consecutively. This is also one effective use of marketing strategy. The same platform can be used to thank everyone for coming after the event is successful. Live stream videos can also be added online to make the important sessions of educational seminars available to your guests who could not come that day.
Bring Offline Promotions Online
Personal interactions are enhanced when offline promotions go well. The people will visit your business definitely. But don’t limit your in-store promotions? The major breakthrough will be shifting a substantial part of promotions online. This will considerably expand your marketing strategy. A number of ways may turn your brand a sensation on the internet. This can be done by finding an eye-catchy and creative name for your promotion and turning it into #Hashtag for Facebook, Twitter, and Instagram. Adding an eye-catching image will enhance its visual presence and hence your promotion will find a new light under this sky.
In-store sale volume can also be increased by creating a portal that can only be retrieved online and it has attractive discounts. For example, when a product or a service is purchased from the store in person, the customer receives a coupon or promotional code as a gift which can be redeemed online.
Bring Offline Products Online
A number of innovative ideas sprang up nowadays to boost the business visibility. People are quite conscious of branded products like hats, t-shirts or bags. So, when anyone is spotted wearing these items, he/she becomes a walking advertisement for your business. This offline strategy is manipulated by posting photos online of those who wear your branded gear. Even people are encouraged to post themselves flaunting your brand in order to receive a remarkable discount. A new jargon “influencers” are asked to share their photos wearing your gear on their social media platforms and share their experience.
Follow these last Offline Networking Tips
An online review was written by a customer on Google, Facebook etc. has a fantastic effect on your business. Approach those customers who had a positive experience with you and request them to be a part of the review column. The results will be visible. Always make sure to share your own positive experiences with your customers via a blog, social media, newsletters, etc.
How to Share Your Online Marketing Efforts Offline
It is an important fact that online and offline marketing strategies should merge consistently for better results. This surely means that bringing everything online will not suffice. It’s important to take your online strategy offline also.
Advertise Your Social Media Offline
Use of printed materials like business cards, brochures, flyers, signboards, and banners is the simplest way to market your social media offline. This will remind people of your brand when they will see the card or flyer. They have “Follow Us” tagline printed along the website address and will advertise your online portal offline. Announcing social media contests and lucky draws will attract a lot of attention. And an opportunist will benefit from this popularity by inviting everyone to the store on a particular date where winners will be announced.
Share Customer Posts/Photos In-Store
When the consumer like your services they will be genuinely nice in writing good content about your business online. This content can be used and shared on a wall of your store. In this way more people can read about your popularity. When they view these consumer connections in person, they also find words for their own feelings. The business gets a high-end promotion by showcasing happy customers. However, please ensure that you have their permission when you showcase their pictures.
Network with Local Newspapers & Magazines
It’s not compulsory that all customers have an online facility. People are still avid newspapers and magazines readers. So it may be considerate to network with the editors of local newspapers and magazines. You may convince them to publish one of your blogs as an article. You may also ask them to write on any topic that mentions your business.
Professional Web Design
The way to excel in business has many hindrances which one can overcome through integrating their online and offline strategies. Never leave your focus and create an effective marketing campaign online as well as offline to convert onlookers into potential customers. At Thrive Web Designs, we can provide you with professional web design and online and offline marketing strategies.
For more information on how you can market your business contact us +91-9982990016