How To Choose a Website Development Company
One of the hardest things about launching a new website is choosing the website development company. A lot of web development companies out there, it can be a massive task just trying to figure out which one is right for you.
This is definitely not a decision you want to take very lightly. After all, your website is going to be the online face of your company brand. It will be the initial point of contact for many of your potential consumers. Your website will be a powerful factor behind whether or not people decide to do business with you.
That’s why it’s so important to select a website development company that will really help you reach your target audience—and your business goals. So how exactly are you supposed to decide? Here are ten things to look for when selecting your web development company:
THEY LISTEN TO YOUR IDEAS CLAMLY
You’re a professional in your business. As such, you know what you are selling, and you have several idea of how you need to present it to your possible customers. No one knows your business work better than you do. If a website development company won’t listen to your ideas, then you probably don’t want to go with them. Your web designer needs to be capable to put your ideas into reality, not create their own pet project.
THEY HAVE THEIR OWN IDEAS
While it’s essential for your web developer to listen to you, you don’t want a yes-man. You may know your business, but your website needs to be developed by someone who knows design & development. If a web development company does nothing but nod their heads and generate an accurate replica of what you say, then you aren’t getting your money’s worth. Your web developer must be talented to bring exciting ideas to the table.
THEY HAVE A MARKETING DEPARTMENT
A web development agency without a marketing team is like a supercar without an engine. Yeah, it may look great, but it’s not going to go everywhere. You want more than an attracting website. You require something that really works. When a web agency has designers, developers, and marketers, you can be confident that the completed product will be more than just a beautiful paperweight.
THEY DESIGN WITH CMS IN MIND
You require a content management system (CMS) for your website. Without it, you’ll be calling a web developer every other day with another request to update your website. Any web development agency worth anything at all is familiar with the best content management systems such as WordPress. If your developer recommends a static HTML website, then you call for to find a time machine so you can get back to this decade.
THEY KNOW RESPONSIVE DESIGN
Responsive design is not a trend. It’s simply the finest technique to design a website now days. Even Google thinks so. If a website development company isn’t well-versed in responsive design or suggests a separate mobile website is always better, then they are probably not right for you. While there are several cases where a separate mobile website might have some benefits, responsive design is usually the preferred solution. As mobile and tablet usage rapidly grow, you need to be confident your business is optimized for every device. The right designer will get you there.
THEY HAVE A PORTFOLIO OF LIVE WEBSITES
What’s the best way to check if a website development company knows their stuff? Look at the work they have done. But don’t trust screenshots of home pages. You want to check the websites they have made in action. Take the time to look through their portfolio and actually visit the websites they have designed. If you don’t see anything you like, then they are not going to be a good fit.
THEY HAVE LONGEVITY
The website may change very fast these days, but that doesn’t mean you should trust some fly-by-night website development company that probably won’t be around in a year. Every year there are lot of new development companies that pop up—and just as many that shutdown. A true test of a web development company’s capability is their longevity. You want a company that’s been around for a while—and one that plans to stick around. The more experience a design company has, the more they’ve had to change and adapt with the many new trends of the internet. And the more likely they’ll be around next year to help support your new website.
THEIR DEVELOPER KNOW CONVERSION
A developer has to know more than how to make amazing. A good web development company have a team of designers & developers who know what makes websites convert. That means they know proper blueprint, navigation, and calls to action. An “if-it-looks-good-they’ll-convert” idea doesn’t cut it these days. Your developer needs to use data and proven methods when creating your website.
THEY HAVE EXPERIENCE IN MORE THAN ONE INDUSTRY
You might think it would be great if your web development company only worked with single industry. After all, if they only do websites for cat leashes, then they must really know cat leashes, right? Perhaps, but it also means you’re probably going to end up with a cookie-cutter website that’s indistinguishable from the other seventy-five cat leash websites they did this year. A web development company that works with a large variety of industries is more likely to construct a unique website that will reach a higher audience. Your website has to stand above the competition, not be the same.
THEY’VE WORKED AT BOTH THE LOCAL AND NATIONAL LEVELS
Whether you are a national brand or a local business, you need a web development agency that knows both. If your developer has only worked with local organizations, then there’s a good possibility your new website won’t be designed for large success. The more audiences your developer knows, the better chances your website will be able to help you reach your business goals. You need a developer who can think both big and small.
Finding the right web development company is not the simplest task you have as a business owner. But once you find the right developer, your job becomes a whole lot easier.