How SEO benefits your business
1. The Results are Low Cost (In Comparison to Adwords and PPC)
Organic listings are basically free. When you are listed at the top, you don’t need to pay per click or allocate a budget for marketing, one of the most benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can see your website get reliable traffic. You don’t have to pay 50 INR for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
2. Increase in Traffic
With Google Analytics and reporting tools, you’ll see all analytics increase in traffic. This is a fixed way to maximize your business efforts. SEO will give you much better results (not immediately but rather quickly) and as soon as you increase your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your website and sales go through the top.
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3. People Trust Google
People trust that the first listing in google is a reliable company, by doing website SEO, your website becomes THE brand name. You’re the man the opponents want to beat. The further back you are in rankings on Google the more people are doubtful about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website reliability that no ad can top. Ads can often be seen as annoying and several people have ad blockers installed on their web browsers.
4. Better ROI (Return on Investment) Than Normal Ads
When you buy 10000 visitors from a paid advertisement, 1-2% of those visitors might convert into a customer. When you get 10000 clicks from organic SEO, 4% of those visitors will convert into a customer, leading to a better ROI. This higher conversion rate is just another one of the advantages of SEO that can’t be matched by any other form of advertising. Google searches really get people who searched for the tag in your business website. These people are really looking for your product or service. Ads can be from anyone. Numerous people may click on an ad accidently. A hit from organic search is much more valued over a hit from an ad.
5. Your Competitors Are Doing It
SEO is a growing field and it is gaining ground. Many people are starting to realize that the advantages of SEO are really high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and catch all those clicks that can lead to business sales before your website will. Even if your website offers high-rated services or prices. Choosing a best SEO company or investing in a skilled SEO team could be just what your company needs to rank above your competitors in the google rankings.
6. Move Your Business to the Next Level
SEO can bring it thousands upon thousands of traffic to your website a single day. This may put your company in a position of taking to expand to a higher web server to accommodate the traffic and sales to your website. Your consumers may recommend you a service or product that they were looking for when they visited your website. SEO is a truly best investment for your company and could be what you need to take it to the next level.
7. 1.8 billion Websites on the Internet, SEO Makes You Stand Out
There are well over 1.8 billion websites on the internet. It can be really hard to make a brand name for yourself with that many out there. Especially if your service or product is extremely competitive. Using SEO strategies will make your brand stand out from the rest and can easily be the boost that you want to see your sales go through the top.
8. 60% Of Hits Go to the First Result
This means that only 40% of hits are left for the second through the millionth result on google for the keyword. Locking that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is definitely the tool needed to gain that top spot as well. For a small upfront investment you are looking at potentially millions of business.
9. You’ll Have Access to Data
What data you may ask? You get customer data. You can search new products or services to expand to by looking at keyword data and seeing what people are google the most for. You can use this to your advantage and discover a high rated keyword with low competitiveness and while that may be hard to find it has the potential to bring in thousands of business per month to your website. Consumer data is really valuable in these business sales and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.
10. The Results are Long
Unlike advertisements the effects of SEO are long lasting. They don’t suddenly break if you stop paying for them. Of course you will need a little upkeep to preserve that top 1st position ranking, but if you can get that top position chances are it will be quite difficult for it to get taken away.